Global TV Experts Appoints Maddie Minty As International Growth Manager

Media buying company Global TV Experts (GTE) has appointed Maddie Minty as its new International Growth Manager.

Minty brings 10 years of experience in the telecommunications sector, having held sales and community engagement roles with companies including Virgin Media, Netomnia and Toob.

Her previous positions include Sales Manager and Head of Community Engagement, with a focus on sales strategy and business growth.

Minty To Support International Expansion

In her new role, Minty will work with prospective clients and businesses internationally, supporting GTE’s expansion across both existing and recently entered markets.

Her remit will include established markets such as Canada, the EU and Africa, alongside the US, where GTE has recently expanded its operations.

Minty will work with businesses across sectors including iGaming, e-commerce and travel, with a focus on using TV advertising to support brand awareness, customer acquisition and wider growth strategies.

Adam Shorts, COO at Global TV Experts, said:

“Welcoming Maddie into the team has already proven to be a winning decision. With her expertise in sales and engagement, she’s the perfect fit to help GTE continue our global growth strategy.

“Working in both our established markets such as Canada, the EU and Africa, as well as our newly launched geos such as the US, Maddie will help new clients understand that in a world of digital oversaturation, TV advertising offers an incredible and dependable marketing route.”

Minty added:

“I have always prided myself on working with companies where the team around me is engaged, wants to make a positive difference, and genuinely cares about the customer and the impact we can have. I felt that alignment with the team at GTE straightaway and knew it was where I wanted to take the next step in my career.”