RavenTrack Promotes Julian Pitts To Commercial Director

RavenTrack has promoted Julian Pitts to commercial director, with the appointment marking the next stage of the affiliate tracking platform provider's commercial development.

Pitts previously served as head of commercial, where he contributed to expanding RavenTrack's market presence, developing operator partnerships and shaping its commercial strategy.

In his new role, he will oversee global commercial operations, with responsibility for revenue growth and strategic client acquisition as the business prepares for further product expansion and international growth.

RavenTrack Expands Commercial Operations

The appointment follows a period of growth for RavenTrack, during which the company doubled the size of its sales department and expanded its account management capabilities to support an increasing client base.

The company was also named Affiliate Management Platform of the Year at the SBC Affiliate Leaders Awards for the second consecutive year, recognising its work in performance marketing technology.

Pitts said:

“Having worked closely with our clients and team to strengthen our platform and market positioning, I am thrilled to step into the Commercial Director role at such an exciting time for RavenTrack. The affiliate landscape is evolving at a remarkable pace, and our focus remains firmly on delivering accurate tracking, real-time insights, and scalable infrastructure to help operators and affiliates thrive.”

Adam Rowley, managing director at RavenTrack, added:

“Julian's promotion to Commercial Director is exceptionally well-deserved and reflects the enormous contribution he has made to the business. His deep commercial insight, dedication, and ability to build lasting industry relationships will be vital as we scale our operations and continue to set the standard for affiliate technology.”