Soft2Bet’s Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Deal
Starting from the 2025–26 Liga 1 season, the Don.ro logo will appear on CFR Cluj’s home and away kits, training wear, and prominently throughout the “Dr. Constantin R?dulescu” stadium.
Soft2Bet is strengthening its presence in Romania through its fast-growing online entertainment brand, Don.ro, which has signed a multi-year agreement to become the main sponsor of CFR 1907 Cluj — one of the most successful football clubs in the country.
Starting from the 2025–26 Liga 1 season, the Don.ro logo will appear on CFR Cluj’s home and away kits, training wear, and prominently throughout the “Dr. Constantin R?dulescu” stadium. The partnership also includes a series of digital and live fan activations powered by Soft2Bet’s proprietary technology, aimed at enhancing engagement and rewarding loyalty.
CFR Cluj President Cristian Balaj commented:
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.”
The collaboration unites Don.ro’s award-winning iGaming brand with a club that boasts eight league titles, four Romanian Cups, and four Super Cups. Both organisations share a commitment to excellence, innovation, and community involvement.
Marius Mirasovici, official representative of Don.ro, added:
“We are honoured to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”
Backed by Soft2Bet, Don.ro will roll out a host of initiatives tailored for Romanian audiences — including exclusive match-day experiences, community events, targeted campaigns, and responsible gaming programmes, all designed to bring fans closer to the game.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, added:
“At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
