Gamblers Connect and PlayNewswire Agree Media Collaboration

Gamblers Connect and PlayNewswire, a press release distribution platform for the iGaming, betting and casino industry, have announced a media collaboration to increase the visibility of PlayNewswire and its client campaigns across the gaming industry.

The collaboration will see PlayNewswire integrated across four key areas of the Gamblers Connect media ecosystem: iHub, news coverage, case studies and newsletters.

As part of the deal, PlayNewswire will receive a dedicated company profile within the Gamblers Connect iHub B2B Companies directory, providing a central destination for information about the platform, its distribution network, sister brands and services, alongside a direct link to its website. The profile will be updated as the platform’s services and scope evolve.

Gamblers Connect will also provide PlayNewswire with opportunities for editorial coverage within its news feed. Announcements, network additions and noteworthy updates from PlayNewswire and its sister brand MediaFuse will be eligible for coverage, alongside the platform’s daily reporting on developments across the wider iGaming industry.

A further element of the partnership will focus on case studies, with client campaigns run through PlayNewswire eligible for inclusion in the Gamblers Connect Case Studies vertical, with results clearly attributed to PlayNewswire and its client. PlayNewswire will also feature in the B2B Wire and Digest newsletters on LinkedIn throughout the collaboration period.

Luka Dimitrijevic, Partnerships and Operations Lead at Gamblers Connect, said:

“We’re very happy to build on our excellent relationship with PlayNewswire, which has been part of our publishing network since 2025. Their dedicated focus on iGaming distribution makes them a natural fit for our platform, while the collaboration provides a space for the company to share its latest news and client success stories with the wider iGaming community.”