DBET Launches All In Hockey Podcast With Mike Helber And Uffe Bodin

All In Hockey To Cover Swedish And International Ice Hockey

DBET has launched All in Hockey, a new weekly podcast hosted by Swedish ice hockey personalities Mike Helber and Uffe Bodin.

The first episode will be released on 17 September, with Helber and Bodin set to discuss the biggest stories, talking points and developments across Swedish and international hockey each week.

The podcast will cover Sweden’s top two hockey leagues, the SHL and HockeyAllsvenskan, alongside the latest developments from the NHL.

Helber has worked as an expert and analyst for TV4, while Bodin is a Swedish hockey journalist with experience covering the sport.

All in Hockey will also be distributed weekly by Hockeysverige.se and HockeyAllsvenskan.

Podcast Expands DBET's Original Sports Content

The launch follows the introduction of All in Fotboll, DBET’s weekly football podcast hosted by Jonas Dahlquist and former Sweden international Anders Svensson.

The two podcasts form part of DBET’s expansion of its original Swedish sports content, focusing on football and hockey through regular programming featuring established voices from each sport.

Mike Helber said:

“Hockey creates discussion every single week, whether it is what is happening in the SHL and HockeyAllsvenskan or the Swedish players making an impact in the NHL. Uffe and I both have strong opinions about the game, so I’m looking forward to having those conversations every week and giving hockey fans something that they will really enjoy listening to.”

Uffe Bodin added:

“There is always something new to debate in Swedish hockey. The idea with All in Hockey is to get into those stories properly, while still keeping the conversation lively and entertaining. Mike and I come at the game from different perspectives, which I think will make for some really interesting discussions.”

Marcus Adler, director at DBET, said:

“The response to our football content has shown us the appetite Swedish sports fans have for strong personalities and informed discussion around the sports that they care about. Hockey was a natural next step for us. With Mike and Uffe together, alongside the distribution from Hockeysverige.se and HockeyAllsvenskan, we believe All in Hockey has the potential to reach a very significant audience.”

DBET's Swedish Presence

DBET’s platform launched in August 2024 and continues to operate across Sweden through its online presence.

The brand said it is expanding its presence in the Swedish market with a focus on quality, transparency and responsibility.