Sportingtech Appoints Digital Footprints As Latin America PR And SEO Partner

Sportingtech has appointed Digital Footprints as its strategic PR and SEO partner for Latin America as the iGaming technology provider continues to strengthen its presence across the region.

Digital Footprints will work alongside Sportingtech's marketing team on an integrated communications strategy covering public relations, executive thought leadership, SEO and insight-led content. The partnership will focus particularly on the challenges and opportunities facing operators as Latin American gambling markets continue to develop.

Partnership To Focus On Operator Growth

Sportingtech said the agreement forms part of the continued evolution of its brand, with the company seeking to place greater emphasis on the expertise, collaboration and long-term relationships supporting its technology.

The supplier intends to use the partnership to provide insight into areas including market expansion, localisation and regulation as operators navigate increasing competition and changing player expectations across Latin America.

Emma Loveday, Marketing Consultant at Sportingtech, said:

“Technology is no longer the differentiator in our industry, partnership is.

“Everything we do is centred on helping operators build, expand and grow. That means understanding the realities of each market, supporting our partners beyond launch, and working alongside them to create long-term success.

“As we continue to strengthen our presence across Latin America, we wanted a communications partner that understood our philosophy. Digital Footprints shares our belief that the best stories come from real partnerships, genuine expertise and helping operators succeed, and we’re excited to work together to bring those stories to life.”

Sportingtech Plans Latin America Campaigns

The partnership will see Sportingtech and Digital Footprints develop a series of campaigns examining the opportunities and challenges facing gambling operators throughout Latin America.

Planned activity includes original market research, executive commentary, customer success stories and activations surrounding major industry conferences in the region. The companies said the content will be designed to provide practical information for operators while strengthening Sportingtech's position within the Latin American market.

Sharon McFarlane, Founder and Managing Director of Digital Footprints, said:

“Sportingtech has a distinctive position within the industry. While many businesses lead with technology, Sportingtech leads with people.

“Our role is to help the company own that conversation across Latin America through insight-led campaigns, executive thought leadership, original research and content that genuinely helps operators navigate growth. This isn’t about talking louder than competitors, it’s about creating more valuable conversations for the industry.”

The appointment comes as Sportingtech continues to target regulated and developing markets across Latin America, with the communications strategy intended to support its relationships with operators throughout the region.