Betfred Enhances Sportsbook Offering via Online Bet Builder Launch with T5C
The UK operator expands its technology partnership with T5C to deploy a BRUNO-powered Bet Builder across its digital channels ahead of the 2026/27 football season.
Betfred has expanded its partnership with T5C, bringing the company’s BRUNO sports data and technology platform to its online sportsbook ahead of the 2026/27 football season.
The launch builds on the companies’ retail partnership, which saw T5C deploy its Smart Accas, Trending Accas and Trending Bet Builders across around 1,300 Betfred betting shops during the 2026 FIFA World Cup.
BRUNO will now support Betfred’s online Bet Builder product, identifying and displaying relevant betting combinations using available markets, statistics and live Betfred prices.
The technology provides customers with pre-configured Bet Builder selections around individual fixtures, aiming to make it easier to discover and create multi-market wagers while reducing the number of steps involved.
Betfred will continue to manage pricing, market availability and risk, with BRUNO operating within the bookmaker’s existing trading and commercial framework.
The expansion also extends T5C’s technology across Betfred’s retail and digital operations, with BRUNO adapted to support customer journeys across betting shops, web and mobile.
Welcoming the BRUNO upgrades, Mark Hartley, Head of Product and Commercial at Betfred, said: “Bet Builder is naturally a huge focus for us, and we’re always looking for ways to remove friction for customers when placing bets.
“T5C’s technology helps us surface relevant, ready-made combinations, making it quicker and easier to discover and place the bets they’re interested in, while we retain full control of our pricing, markets and risk.
“It’s a natural extension of the work we’ve already done together in retail and another step in improving the Bet Builder experience for our customers.”
T5C, formerly the technology arm of Checkd Media, now operates as an independent engineering studio focused on sportsbook product development. It provides product delivery, integrations and technology upgrades for bookmakers.
Andrew Grimshaw, Commercial Director at T5C, added:
“The strongest technology partnerships expand across channels and solve more than one customer problem.
“Our World Cup retail deployment demonstrated how BRUNO can deliver relevant acca and Bet Builder content across a major SSBT estate.
“Extending that relationship online shows that the same intelligence can be adapted for a different customer environment, giving Betfred a scalable supply of relevant Bet Builder content for the new season.”
